Led the full operational backbone of the label, overseeing day-to-day execution while coordinating between artists, their teams, and internal departments to ensure alignment across creative, marketing, and business priorities. Acted as a central point of contact, translating artistic vision into structured, executable workflows that supported long-term artist development and release strategy.

Designed, implemented, and optimized operational systems across the label, including administrative, financial, and release processes. This included managing budgets and expense tracking, supporting financial planning, and ensuring full visibility across projects. Streamlined workflows through the integration of the right tools, systems, and collaborators, strengthening coordination across A&R, marketing, and distribution.

Oversaw all backend release operations, including song registration with publishers, label copy creation, and submissions via OpenPlay and Virgin, ensuring timely releases, accurate metadata, and full industry compliance. The result was a more efficient, scalable label infrastructure built to support both creative ambition and sustainable growth.