FROM VISION TO VISIBILITY

BRANDING & MARKETING

Contributed to the development and execution of branding, marketing, and release strategies for emerging artists with a focus on turning artistic vision into coherent, high-impact campaigns. Worked closely with artists and internal teams to shape positioning, messaging, and visual direction across releases.

Built and managed content calendars aligned with release timelines, coordinated the creation and delivery of campaign assets, and ensured consistency across streaming platforms and social media. Monitored audience behavior and performance data to refine strategies in real time, supporting sustained growth, stronger engagement, and long-term artist development.

Acted as a bridge between branding, marketing, and operations, aligning creative direction with execution and performance objectives to drive visibility, audience connection, and conversion across digital platforms.

(Artists : Kassidy, Banx & Ranx, tjrstjrstriste, Lara & more)